PFIZER'S ABRYSVO | Allison Sciuto

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Goal:

Getting adults ages 60 and older and expecting mothers between 32-36 weeks to understand the importance of getting vaccinated against Respiratory Syncytial Virus (RSV) to protect themselves/ their baby with Pfizer's RSV vaccine, ABRYSVO.

Branded Interstitial and Passive Ad

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Emails

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Educational Brochure

Vaccination Card

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Social Storyboard, Of Course I Got Vaxxed

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Vaccine Finder Social Post + Display ads

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Client work for Abrysvo by FCB Chicago.

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