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E Shaver Final Logo.png

E Shaver Bookseller

I decided to rebrand a local bookstore here in Savannah, Georgia. E. Shaver, bookseller is quite popular amongst the locals and tourists, but they don't have a strong digital presence. I created a new logo and apparel options to modernize their brand. 

My Process

My first step was to research the brand's target audience, their current branding, and brand characteristics.

Target Audience:

  • Tourists

  • Book Lovers

  • People who Buy Local

Current Branding:

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Brand Characteristics:

  • Local

  • Cozy

  • Extensive Collection

  • Friendly Environment

  • Store Cats

When redesigning the logo, I incorporated a cat, as all of the customers love the three cats that live in the store.

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Thumbnails:

After hand-drawing thumbnails for possible logo options, I then scanned them and recreated the thumbnails in Adobe Illustrator.

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After creating this mood board, I decided to use the color orange to convey the friendly and cozy atmosphere of the store.

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Final Logo:

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Bags to help customers carry the books they've purchased.

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E Shaver Final Logo.png

T-shirts to sell to customers.

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Allison Sciuto. Art Director

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