Capital One SCADpro

In this SCADpro course that was sponsored by Capital One, they tasked 15 SCAD students across various majors to concept a new luxury credit card, Venture X, and the Venture X launch campaign.

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Concept: Smart Luxury. There's a reason behind everything we do. Between the choices we make and the lifestyles we live, we're in constant search for meaning. Luxury reimagined is not only about excellence- it's also knowledge and cultivating the best version of yourself. For you and those around you. This is smart luxury; it's unlocking experiences that connect with your inner self and your community.