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Goal: Generate hype and excitement for "The Batman" movie starring Robert Pattinson, released on March 4th, 2022.
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Target Audience: DC Comics lovers; fans of previous Batman movies; superhero and action movie buffs.
Event Timeline Leading Up To The Release Date
Phase 1
Fall 2021:
-Event Posters
-YouTube Ad Screen Takeover
-Riddle Me This Microsite
Phase 2
Late Fall 2021:
1st: Social Media Quiz (October)
2nd: Interactive Screens at:
-DC Fan Dome (Oct. 16)
-Comic Con (Nov. 26-28)
3rd: Escape Room (December)
Phase 3
Winter 2022:
-The Death Trap Immersive Experience (Feb. 26)
-Snapchat Filter
Phase 1- Event Posters
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